About MangoMetrix

The story behind the mission to make web analytics actually make sense

The Journey Story

I'm deeply ambitious – I won't pretend otherwise. Six months ago, I made MangoMetrix my mission, and I've poured everything into it.

I spent years being a marketing & analytics consultant, building data infrastructure and dashboards for enterprise clients. But here's what struck me – in every project, I watched smart people struggle with supposedly "simple" analytics tools. CEOs, marketers, developers – it didn't matter. Everyone got lost in the complexity.

The idea became clear during a late-night discussion with my then team-lead. All these analytics tools had great features, but none delivered what marketers actually need – enterprise depth with consumer simplicity. With AI rapidly evolving, its pattern recognition and correlation analysis capabilities are perfect for this – automating the hours marketers spend manually connecting the dots.

So I'm building MangoMetrix to get you answers in three minutes; not three weeks, a team of developers and a complex implementation pipeline. It's analytics for humans – people who have better things to do than decode cryptic metrics or build custom tracking for basic insights.

The vision is simple: you log in, you understand your website, you make decisions. No consultants needed, no advanced degrees required. Just clarity about what matters: your conversions, your visitors, your success.

...And I need pilot users who share that vision and want to help shape this solution, and how businesses understand their web performance.